Häagen-Dazs ice cream in Israel is under threat, and may become a rarity on supermarket shelves. According to a recent kashrut update from the Chief Rabbinate, Häagen-Dazs is not approved by the State Rabbinical Authority, and stores and outlets with kashrut certification that continue to sell the ice cream could lose their kashrut license. Because Häagen-Dazs is made with unsupervised liquid milk, as opposed to milk powder, the marketing and sale of the ice cream in establishments and outlets with kashrut certification is not acceptable and constitutes "a severe infringement of kashrut procedures." General Mills, which markets Häagen-Dazs in Israel, underlined that the ice cream bears kosher certification from the Orthodox Union in the US and pointed out that it is consumed by the religious and secular communities in Israel and abroad.