The government endorsed a bill Sunday aimed at preventing underweight models from being featured in advertisements. The Ministerial Committee voted in favor of a bill proposed by Kadima and Likud Knesset members. According to the bill, commercial groups will be prohibited from displaying underweight models, and model agents will be banned from employing or representing such models. This also includes a ban on shooting underweight models, who will not be allowed to serve as label spokespersons. A fine of NIS 75,000 (roughly $19,500) will be imposed on whomever breaks the law, which could go up to NIS 220,000 (approximately $57,000) if a campaign featuring underweight models is launched in the media. The bill requires models provide a medical permit indicating their body mass index (BMI) is normal.


